Social SEO 101: Elevating Your Social Media Game with Smart SEO Tactics
What is Social SEO?
Social SEO is an important strategy for increasing visibility across social media platforms. One of its key elements is using alt text, which describes images for visually impaired users. By including relevant keywords in alt text, you also allow social media platforms to understand what your content is about so they can serve it in relevant searches. Likewise, keywords in captions and hashtags are another effective way to improve visibility. They help platforms categorize your content correctly, making it easier for users to find posts related to specific topics or trends. Incorporating popular yet relevant hashtags can extend the reach of your posts to a broader audience.
Additionally, adding location tags can help you tap into local searches. It’s a simple yet powerful way to improve your content’s discoverability within specific geographic areas. Optimizing your social profiles is equally important for social SEO. Ensure that your bio is rich with keywords relevant to your niche and includes links to your website or other important resources. By aligning these elements—alt text, captions, hashtags, location tags, and profile optimization—you can significantly boost your social media presence and SEO rankings.
Ways Social SEO Helps Your Business
1
Gets Content Seen
Nowadays, people are taking a more active approach to social media platforms like Facebook and Instagram. Instead of aimlessly scrolling through their feeds, they use the search features to find the types of content they want to see, like corgi puppies, pumpkin recipes, and fall festivals…(just me? Okay, cool…)
In years past, creators relied on social media algorithms to get their content seen. But now, knowing that users are actively searching on social media platforms, you can tailor your content to ensure it appears when users search for it.
2
Grows Your Audience
Social SEO lets you connect with people who have yet to follow you. You WANT to use it to grow your audience instead of solely focusing on algorithms.
Social SEO Tips for Major Social Media Platforms" />
Social SEO Tips for Major Social Media Platforms
Facebook SEO Tips
- Optimize your page! Use keywords in your Page name, URL, and About Section. Keywords = discoverability! Take advantage of all the character space. Also, be sure to add your address, phone number, and website link.
- Use keywords in every post and photo caption. Don’t keyword stuff, though. Make sure you still sound human.
- Add alt text to images. When you provide specific and descriptive image text, Facebook understands what your posts are about!
- Reviews help with SEO! Every review = social proof. Ask your trusted clients to leave you reviews on Facebook (and Google too while they’re at it!).
LinkedIn SEO Tips
- Like Facebook, optimize your page. Add keywords to your tagline and About Section. Make sure you also add your address, phone number, industry, website, and specialties. If you have multiple physical offices, add all locations, too. Complete as many of the profile sections as possible.
- Customize your URL. Instead of just a bunch of random numbers, you can change your URL to reflect a keyword that ties into your industry.
- Plan content around relevant keywords and post frequently (once or twice a day)!
Instagram SEO Tips
- You guessed it…optimize your profile! Use keywords in your name, handle, and bio.
- Include your location and address.
- Don’t hide hashtags in the comments – use them in the caption and make sure they are relevant. Don’t be spammy – only choose the most relevant ones.
- Add alt-text to images. This will make it more accessible and will tell Instagram what your content is about so it can show it in response to relevant searches.
- Tag your location so you will show up on maps.
Grow Your Social Media Presence with Torx
When used strategically, social SEO is a powerful tool to enhance your visibility, boost engagement, and grow your social media presence. By optimizing elements like alt text, captions, hashtags, and location tags while fine-tuning your social profiles, you can significantly improve how well both search engines and users discover your content.
Hiring a professional team like Torx Media can make all the difference if you want to build your social media channels and grow your following. We know all the secrets!🤫With our expertise, we can craft a tailored strategy to help you reach your audience and achieve your business goals. Fill out the form below to get started!
About the author:
Megan Hamlin
Senior Digital Marketing Specialist
Megan is the Senior Digital Marketing Specialist at Torx. She is responsible for social media marketing, search engine marketing, content marketing, and email marketing. Getting clients qualified leads is her biggest goal. When she isn’t on Facebook or writing a blog, she can be found analyzing data to see how she can improve her digital marketing efforts.