Lately In Social Media – August 2018
They say an hour may destroy what an age was building, and that couldn’t be more true in the world of social media. Here we go again, y’all…
- The culling of targeting options has begun. More than 5,000 options are getting the axe, partly in response to criticism that some of the tools facilitate discrimination. But this likely won’t hurt marketers, because there are still soooooo many targeting options that will help you reach your intended audience anyway.
- On that note, Facebook is making good on their vow to crack down on bad actors and “inauthentic behavior.”
- They’re also taking a closer look at who’s playing administrator on Pages with large followings.
- When businesses lost their hold on the news feed, it seemed that Pages would soon become atrophied and vestigial relics, too…until Facebook realized that’s not a good way to make money. Now the Book wants businesses to treat their Page like an extra Yelp profile, a destination to collect reviews and offer quick services like scheduling appointments, etc. Make sure your contact information and hours are up-to-date, stay on top of any messages you receive, and start encouraging customers to leave reviews because they’ll become more important in the future.
- Pixels are coming to Groups! Yay for data!
- We already know that spending hours upon hours on social media is bad for you (cue social media managers everywhere), but my inner cynic can’t help but wonder if this whole “Time Well Spent” schtick is some kind of reverse psychology wizardry to point the blame back on users. Thoughts?
- Turns out those personality quizzes were just collecting our data, and now they’re getting booted off the platform along with hundreds of other data-vampire apps.
- Being a group moderator can be rough – wanna share your horror stories?
- Perhaps replacing the Share button with a Message button might be Facebook’s implicit acknowledgement that everyone prefers to share on dark social now?
- P.S. Turns out that Facebook is a content creator – and you are the content.
- P.P.S. Are we ready for a post-Facebook world?
- P.P.P.S. If you’re sticking with Facebook, at least join private meme groups. They’re the best.
- Don’t expect the platform to get nicer (or truthier) anytime soon, because @jack doesn’t have the heart to do anything about it. On the other hand, censorship probably isn’t a sustainable solution to trolls.
- Looks like Twitter gearing up a new pitch for brands and agencies, so stay tuned.
- As news feed real estate dries up, Instagram Stories and IGTV are looking like more open space for ads.
- It’s already happening – advertisers are coming to ruin the last ounce of pure fun on the internet by shoving ads into meme accounts.
- Keep your polling more private by sending it via DM.
SNAPCHAT
- Still struggling to recover from that redesign, huh?
- Also, where does Snapchat stand on this whole privacy debacle all the other platforms are wrestling with lately?
- And: Snapchat wants better relationships with creators on its platform, but it is so far resisting the short-term step of cutting creators in on ad revenue.
- But top creators like Kylie get shoppable AR.
- Finally, speech recognition lenses are happening – please use them for good and not evil.
- So you know how LinkedIn told us to keep using hashtags even though we weren’t sure what kind of function they’d perform in this strange social space? Now we can follow and search hashtags, which will hopefully make organic content more discoverable.
- Groups are getting a complete overhaul, and they might be a lot more useful come September. Sales Navigator has some nifty new tools, too.
- On the flip side, job hunters and recruiters should check out these new features to help them connect with the right positions.
YOUTUBE
- Here’s how to remove a video from your YouTube watch history so it can’t wreck your recommendations.
- The power of promoted video at max width can now be YOURS!
Got questions about social media marketing? Not sure how social tools could benefit your business? Let’s talk!