Reflecting on the Year 2024: Lessons Learned in Digital Marketing
Closing Another Chapter
As we wrap up the wild year of 2024, let us take time to pause and reflect on the digital marketing lessons we’ve had to learn and adapt to over the last twelve months. This year has been a whirlwind of innovation, from the rise of new platforms to changes in consumer behavior. Here are some of the key takeaways to mark the end of this chapter:
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1. AI = Game-Changer
AI took the world by storm this year with the explosion of various AI tools. From generating content to images, AI has revolutionized and streamlined how marketers work. But AI definitely has its setbacks, as it has also shown us the importance of balancing automation with a personal touch. A successful way to use AI should enhance—not replace—human creativity.
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Short Videos Dominated Again
Platforms like TikTok, Instagram Reels, and YouTube Shorts still have their audience in a chokehold. Brands that successfully hop on the latest trends, get connected with micro-influencers, and create visually engaging content saw better results compared to long-form campaigns.
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Data Privacy Became Even More Critical
With increasing regulations like the EU’s Digital Services Act and the increasing demand for transparency, larger brands like Google had to double down on ethical data usage. One notable mention was that Google Consent Mode v2 became mandatory for all websites that use Google services, such as Google Ads and Google Analytics, as of March 2024. These privacy concerns resulted in a shift away from third-party cookies, emphasizing the need for first-party data collection
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Brand Involvement is Crucial
Getting involved in social media comments is an increasingly effective way for brands to build relationships, enhance engagement, and foster a more authentic online presence. One great example is Duolingo, known for its legendary unhinged and often hilariously passive-aggressive social media comments. Here are a few examples of the notorious green owl’s comments:
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Flexibility Is Key
If 2024 taught us anything, it’s that change is constant. From unexpected algorithm updates to shifting consumer trends, the most successful brands were the ones that adapted quickly. So, the lesson we should take from this is to build agility into your marketing strategy and embrace experimentation.
Looking Ahead to 2025
As we ring in 2025, the landscape will undoubtedly continue to evolve. Staying ahead means reflecting on the past year’s lessons and remaining open to innovation. Let’s take these insights forward and create campaigns that are not only effective but meaningful.
What lessons stood out to you in 2024?
OH, and Happy New Year! Cheers!
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About the author:
Madde Lucenti
Account Manager
Madde is one of the Account Managers at Torx. Her day-to-day involves working with clients across a wide range of industries and developing a deep understanding of their business and their challenges. She is passionate about building strong relationships with clients and finding creative solutions to meet their needs.