The ABCs of Digital Marketing

Let’s get educational and learn the ABCs of digital marketing!

Ads (Google) is Google’s pay-per-click advertising service. Google Ads enables website owners to publish search and display ads that incur charges only when those ads are clicked.

Branding is much more than a company logo. Your brand is how your business establishes a personality and presence that attracts and retains loyal customers.

Content marketing refers to offering your customers informational, educational, and entertaining content. This is done without making attempts to advertise your products or services directly.

Design of your website matters. Your website’s content must be engaging, but a professional website design makes a great first impression.

Every business needs an exceptional website. Your competitors have websites. You need one too.

Facebook should be your go-to social media platform for marketing your business. No one does targeted advertising better than Facebook.

Google Analytics is a no-brainer. It’s a service that tracks and reports traffic and other analytical data about your website. It’s also completely free.

Have a plan for reconnecting with existing customers. The best way to achieve this is via email marketing. Collect email addresses and consider creating an ongoing e-newsletter.

Imagine a World Wide Web without in-your-face pop-up ads. Don’t add pop-up ads to your website, regardless of how tempting it may be. No one likes them.

Just because you launched your new website doesn’t mean visitors will magically appear. A focused digital marketing campaign is often necessary for driving traffic to a brand-new site.

Kudos to Comodo and Let’s Encrypt. These two services now offer free SSL certificates, which are necessary if you want to accept credit card transactions from your website.

Look at other websites for inspiration. Borrow bits and pieces of style and functionality from multiple sources to determine what you’d like for your site.

Mobile and tablet users now make up most of your website visitors. Make sure your website looks great on smaller screens.

Navigation on your website should be crystal clear. If website visitors find it difficult to move from page to page, they’ll leave your site altogether.

Off-the-shelf content management systems have come a long way. The leader of the pack is WordPress.

Print marketing is still very important, even in this age of digital marketing. An elegant business card still goes a long way.

Quick-loading home pages retain website visitors. If your website’s home page doesn’t load within just a few seconds, you risk losing potential customers to your competitors.

Responsive website design refers to optimizing your site’s layout and content for all screen sizes: desktop, laptop, tablet, and mobile. Without a responsive site, you risk losing customers.

Stock photos are a budget-friendly option for content when custom photo shoots aren’t feasible. iStockPhoto.com has a very large selection, covering a wide range of subject matter.

Torx. That’s us! You should hire us for all your website design, website development, and digital marketing needs.

Users are savvy and can tell when a website’s content starts to get stale. Dust off the cobwebs from your site’s blog by creating a schedule for producing new content.

Vary the type of content you share on social media. Mix it up by offering text content and visual content such as photos, infographics, and videos.

Websites are the hub of your digital marketing campaigns. Funnel all leads and potential customers to your website.

Xerox is another name commonly used to describe a photocopier. This really has nothing to do with digital marketing, but we couldn’t think of any other decent word that begins with an X.

YouTube, in addition to being a video repository, is also a search engine of sorts. Create a YouTube channel to funnel more traffic to your website.

Zero in on your business’s target audience. Don’t spray and pray. Instead, create your digital marketing campaigns with a specific demographic in mind.

Want to learn more than just the ABCs? Hit us up with all of your digital marketing questions by filling out the form below!