3 Things to Consider When Redesigning a Website

You’ve finally decided that your website needs a redesign. Congratulations! You’ve already made it past a very difficult step in the redesign process: Actually admitting that it’s time for a redesign. It happens to all of us…. Technologies and design styles change frequently, and it’s completely normal for most websites to grow stale after a few years. When clients come to us with potential redesign projects, they often ask us for recommendations. Here are the three most important things to consider when redesigning a website:

1. Design and Layout

Because there are so many visual elements associated with most websites, it’s perfectly natural to want to give your site a facelift every few years. Styles and trends change frequently in the world of web design, and customers and website visitors can quickly notice if a website’s style has become stale. Your website’s homepage only has a few seconds to make a great visual first impression, so it’s very important to consider how to improve a site’s curb appeal when developing a redesign strategy.

2. Content

A visual redesign of your website is a great place to begin, but don’t forget about your site’s content. Your customers and website visitors aren’t spending their valuable time on your website because it’s pretty. They’re there for the content. Use this opportunity to make improvements. Can pages be combined? Is some content outdated? Do you have new products and services that need to be added? A website redesign is the perfect time to take inventory of all of your site’s pages and content.

3. Tablet- and Mobile-Friendliness

Responsive web design is still relatively new, having gained popularity over the past several years. It’s a programming technique that enables a website to be visually optimized for devices with small screens, such as tablets and smartphones. With more and more website visitors accessing websites via their mobile devices, it’s incredibly important to not lose that viewership as a result of your website not working well on those smaller devices. A website redesign is the perfect time to implement responsive design and development standards to your site.

Each and every website is different from the next, and all websites have unique requirements that need to be addressed during a redesign project. However, the three items listed above are great starting points and considerations for any website that’s on the cusp of a redesign. If you have any questions, or if you’re in need of recommendations regarding a website redesign, give us a call at 804-577-8679, or contact us below.